It hacks PR buzzwords out of press releases to make life more bearable for Britain’s hard-working hacks.
Toe-curling terms like repurposing, solution, robust, best of breed, mission-critical, next-generation, web-enabled, leading, value-added, leverage, seamless, etc, will soon be a thing of the past.
For our recent Buzzword Report, we asked thousands of journalists to supply examples of the PR terms that irritate them the most. The Buzzsaw automatically identifies and crosses out the words and phrases that are most likely to annoy journalists.
How it works
Paste your press release, speech or any other statement into the box and press the ‘Buzz it‘ button. The copy is instantly checked against our buzzword database and is returned with the buzzwords crossed out.
The Buzzword database is updated constantly. Journalists can submit buzzwords at any time by e-mailing email@example.com
Confession: We’ve used a few clangers ourselves. From now on we’re using the Buzzsaw.
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The Buzzsaw has been lubricated with a selection of terms from John Rentoul’s The Banned List: A manifesto against jargon and cliché. John is the UK’s Buzzfinder General, chief political commentator for the Independent on Sunday and visiting Professor at Queen Mary, University of London, where he teaches contemporary history.