Hello. We are Twelve Thirty Eight. We’re a PR agency.
We catalyse public conversations.
Using an array of techniques and tactics we work to steer those conversations towards positive outcomes for our clients.
Our methods include traditional public relations, storytelling, stakeholder engagement, Government relations, public affairs, events, eye-catching initiatives, stunts and our own social tactics that don’t fit a mould or a menu.
All of our work makes a measurable difference. Some of it may have caught your eye or your ear.
Some of it may have persuaded you to spend or make different choices.
All of it has a clear strategic intent.
The outcomes of our work are visible – and the effects are tangible.
We have, for example, launched Britain’s latest consumer champion, pleasepress1.com. We conceived and launched the ‘Facebox’ reading campaign for Asda, Puffin Books and the Dahl Foundation, putting story extracts on the backs of millions of cereal boxes and helping Asda sell more own-brand cereal than Kellogg’s for the first time in their trading history.
We launched ‘Feed Your Family for a Fiver’ for Sainsbury’s, putting budget meals on the dinner tables of millions of homes. We sent a billboard to the edge of space for the University of Sheffield to encourage potential students to trade up to a place at Sheffield during the clearing round. We announced the death of the video recorder for Dixons, selling millions of VCRs and even more DVD players.
We explained that consumption of PomeGreat juice deflates ‘muffin tops’, leading to a 500% increase in sales. We relaunched Milton Keynes as Britain’s romantic capital, leading to a surge in enquiries from homeseekers and businesses. We announced record sales of ‘Grankinis’ for Debenhams.
We reclaimed the Hot Cross Bun for St Albans in partnership with Sainsbury’s, leading to the raising of significant funds for charity. We announced the probable discovery of alien life in the stratosphere (honestly), the consequences of which may be immeasurable!
Between us we’ve advised on more than one hundred mergers and acquisitions, creating narratives to add meaning and context to the numbers. We’ve handle crises with skills honed running some of the world’s busiest press offices. We’ve navigated businesses through the challenges of OFT investigations and Competition Commission enquiries.
We’re communications specialists, not sector specialists. Our first task is to listen, then understand, then translate complex information into simple messages that come alive. We work with businesses and organisations of all types and shapes and sizes – from toothpaste companies to investment banks, from supermarkets to universities.
All of our work makes national and often international headline news – and spreads like wildfire across social networks. Our clients have featured everywhere, telling their own stories – from Newsnight to Desert Island Discs.
We love what we do – and we think it shows in the results that we deliver for our clients.
Everything is now public. Businesses don’t own their brands in the way that they used to. Their customers do.
What influences our choices as consumers are ‘people like us’. That’s why we read reviews. That’s why we follow people on Twitter. That’s why we tend to avoid ads. That’s why Facebook is investing millions in ‘Graph Search’, exploring and indexing the choices of our friends so that we can make better, safer choices based on theirs.
We see our role as ‘brand shepherds’, helping our clients to engage with their customers and steering public conversations towards beneficial and profitable outcomes for both parties.
Billions each year are spent on SEO, yet what often drives choices is what we call ‘SUI’, or Shopping/Searching/Sharing Under the Influence. All of our work is linked to influencing the choices of consumers, giving them the reassurance to transact – or the motivation to share or recommend to others.
The mix of techniques that we deploy differs vastly depending on the situation. Our approach in each case is governed by three principles:
1. Creative, engaging and intelligent storytelling.
2. Careful planning, rigorous analysis, commercial nous.
3. Beat and outpace the largest agencies on quality of consultancy and outcomes.
Here is a summary of the services that we offer:
The Twelve Thirty Eight team is made up of seasoned specialists: consultancy lifers, former in-house heads of corporate affairs and media relations, digital natives, former broadcasters and correspondents, wordsmiths, lateral thinkers, synthesists, strategists, analysts and more.
We haven’t named a consultant here, in part to frustrate headhunters, but largely because we believe that meeting us and having a conversation gives a truer sense of who we are, how we work and how we think.
Outstanding Small PR Consultancy of the Year, 2008 – Chartered Institute of Public Relations Awards
Outstanding Small PR Consultancy of the Year, 2009 – Chartered Institute of Public Relations Awards (we have now outgrown the category)
Chartered Institute of Public Relations President’s Grand Prix – Consumer Campaign of the Year
Chartered Institute of Public Relations Award for Corporate and Financial Campaign
Chartered Institute of Public Relations Award for best use of new media for the launch of the TechGuys
Chartered Institute of Public Relations Gold Award for the launch of PleasePress1.com
Chartered Institute of Public Relations Gold Award for the launch of the Facebox campaign for Asda, Puffin Books and the Dahl Foundation
Chartered Institute of Public Relations Silver Award for the launch of PomeGreat
We built our reputation on our ability to harness word of mouth in the best interests of our clients. Remaining true to our belief that word of mouth is the most powerful promotional asset on the planet we thought it best to ask our clients to say a few words about us.
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“The team at Twelve Thirty Eight are a dying breed. Luckily for them they get how to deliver, big impact, news generation PR coverage, all linked back to key messages. Something that is seriously lacking with other agencies. Their creative approach helps to deliver the water cooler conversational moments I am keen to deliver for Debenhams.”
“Hamish has a consistent and rare ability to take complex information and translate it into something that comes alive.”
“Because of Twelve Thirty Eight, the Boring Conference, which originally started out as a single tweet (half-intended as a joke), quickly snowballed into something which Les Dennis, Louise Mensch and Jamelia were discussing on The Wright Stuff. The Sunday Times, the Guardian, the Sun, the Independent and the Independent on Sunday have all covered it, and the continued success of this event (and the fact I have to organise it every year) is largely down to Hamish and his team. I don’t think I can ever forgive them.”
“Hard work, great advice and great connections. We get national and international coverage. None of this would happen without Twelve Thirty Eights’s input.”
“Veritape has engaged Twelve Thirty Eight for specific case-based PR activities on more than one occasion. Throughout our relationship, I have found Hamish (as the driving force behind Twelve Thirty Eight) to be a person of great integrity, knowledge and understanding. He has a very detailed understanding of the national media, including individual journalists.”
“While CEO at Lagan, I built a great relationship with Hamish as our external PR expert, raising our profile in national media in the UK, as well as in other domains. I found that he relishes a good challenge, and has a depth of good humour and creativity, even when under pressure.”
“Want an idea? Then call Rachel and the team at Twelve Thirty Eight. There are ideas and then there are great ideas.”
“I worked with Hamish for many years and his intelligence, perspective, hard work, creative input and support were of great benefit to me and the Group. I would have no hesitation in recommending him to any future client.”
“His contribution to both tactical communication programmes, as well as the more strategic side of things in support of M&A activity was invaluable. Hamish has an acute sense of what the message needs to be to deliver the desired outcome.”
“I worked with Rachel for many years, she was never lacking enthusiasm or ideas. I know Twelve Thirty Eight well and would never fail to recommend them, particularly with Rachel as part of the team.”
“Hamish is extremely articulate, superbly clear and succinct in his communication style, a very talented and creative copy writer, and also very intuitive and responsive in his business partnering style. Hamish is a bright and very strategic communications executive who can also execute – the perfect combination.”
“I’ve known Hamish for many years through his work with retailers and always found him to be helpful, well-informed and understanding of what journalists need.”